Summer to me means a burst of vibrant colours, sipping on lemonade by the pool and lazying on the virgin sandy beaches. And this season, I decided to pull all these soothing visuals and a lot more on my mood board for my spring summer line. I’m proud to share that my new offering is a riot of pop colours – from poppy reds to cherry and rose pink to cirtus orange. I decided to showcase my candy-toned statement-making ensembles by hosting a high tea at a dramatic setting – a swanky hotel located in the heart of South Mumbai. Hence I transformed the ambience into the soul-searing hues of the line. The decor complemented the of-the-moment and techno-vibe of the line.
I also played with silhouettes and shapes and added style detailing which had a transformative effect on the whole looks. I toyed with the off-shoulder trend in an exaggerated format. Cutesy bow- accents, hand-painted floral motifs and colour blocking make it a delightful collage of ideas and influences.
The line is perfect for a chic summer getaway and the breezy silhouettes and candy tones just spell ‘luxe resort’. With Coachella fever ranging this week in LA, this line perfectly captures the music fest’s boho vibe too. Picture tiny lace shorts, fringed hemlines, voluminous kaftans and cape blousons along with cotton shirts and floral printed chemise dresses, and you’re Coachella ready!
The high-point of the line is the little summer dress or the LSD, which can be paired with flats, espadrilles, brogues or snazzy trainers. This classic will take you from a spa in Bali to a club in Marrakesh. The floaty silhouettes with long or knee-length dresses in straight or A-line make for perfect sultry companions as they come with polychrome floral motifs.
I have always believed in comfort dressing and this offering beautifully amalgamates comfort with style. Besides, glamour has always been part of my brand’s DNA and this collection helps you elevate your style to the next level. Complete your look with a pair of sunnies, a wide brimmed hat and exaggerated jewellery and you’re ready to own every room you walk into this summer.