Fashion For a Cause




Couture for a cause

Nothing inspires me more than juxtaposing my love for the dynamism of design with a charitable cause. And over the years, I’ve found my calling in raising awareness and funds to help cancer patients across the social spectrum. Through my foundation MCan, I have been working closely with the Tata Memorial hospital to address this significant cause for the last couple of years. And it goes without saying that it’s the high point of my work calendar and I tend to put my heart and soul into it. I’m proud to say that in the three years since its inception, we have been able to raise over a crore-and-half for Tata Memorial Hospital. This year, when Terry Fox Foundation’s India committee asked me to host an exclusive and one-of-a-kind live fashion showcase for their fundraiser, I was overwhelmed.




The Marathon of Hope

The Marathon of Hope got off to a flying start with a run at 6 am followed by another at 10 am yesterday on the sprawling Marine Drive where 10,000 children participated. The run was followed by the brunch at the luxe-lit Regal Room, Trident. The afternoon kick-started with a live vocal rendition by the talented Avanti Nagra, who regaled the audience with the evergreen classics like La isla bonita and I’m a survivor. Her powerful performance was followed by my curated fashion presentation. What touched me most was the fact that each guest walked up to me post the show and appreciated my handcrafted creations. Touched and grateful!

Collection: A cornucopia of culture and colour

This seminal offering effortlessly complemented the colours of the Terry Fox Foundation. Playing with this colour palette, I focused on Indo-Western fusion silhouettes in summery whites, festive reds and soothing indigo. The collection gloried thanks to the kinetic pairing of the flouncy floral kurtas with dramatic shararas and corsets. Adding to the sensuality were off shoulder blousons and peasant tops, which were paired with the flirty voluminous skirts. My signature handpainted roses on tie and dye silhouettes gave it a romantic, ethereal feel.

Ramp scorchers

I’m blessed to have friends, colleagues and contemporaries, who have always come to support me in all my endeavors and this time too, I was elated to see them. Actress Shriya Saran looked like a bird of paradise and beautifully complemented my ensemble with her confident and graceful walk. Others who walked the ramp were Debina Banerjee, Anita Hasanandani, Sana Khan, Manasi Joshi Roy, Bhagyashree, Suchitra Krishnamoorthi, Sheeba, Krishika Lulla, Madhoo Shah, Simi Chandoke, Shama Sikander, Schauna Chauhan, Manasi Scott, Lucky Morani, Vartika Singh, Reshma Bombaywala, Sayeeda Kurlawala, Konkona Bakshi, Dilshad Khambatta, Rishma Pai, Sucheta Sharma James, Kiran Bawa, Munisha Khatwani, Shubhangi Atre, Dimple Nahar and Supriya.
All in all, it turned out to be a successful afternoon and I am glad everything went as I had envisioned. Style with a strong conscience is clearly the most potent cocktail.