Couture cause-rina!

I’m proud to host the fourth installment of my annual charity gala and fundraiser ‘CANSURVIVE’ this October 5 in aid of the Tata Memorial Hospital (TMH) under the aegis of my foundation MCan, which provides financial assistance to the underprivileged fighting Head and Neck cancer at TMH. I’d like to share the artistic journey I embarked on to achieve my vision.
Ebbing with a lot of trepidation and overwhelmed with emotion, my team and I flew to his surreal haveli nestled in the hearts of the ever-inspiring and scenic Jaipur. I had a vision of a magical, enchanted garden which complements my labour of love – the new, especially curated festive line. When we landed at the exotic locale, everything was effortlessly executed. The high-point of this sublime shoot were the two gorgeous elephants, who injected an infectious energy of nostalgia, sensuality and drama to the shoot. It was straight out of a sepia-tinted fairy-tale – the playful pachyderms struck majestic poses and we had a blast painting their nails, which infused a multi-sensory assault to the imagery, we had aimed to achieve. I have always been an ardent animal lover and the animalistic vibe the elephants radiated added to the theatricality and the drama of my painstakingly-etched-out mood-board. Since my theme was Indian regalia, the sprawling haveli’s gardens and corridors proved to be the catalyst in igniting my vision.
The luscious green tones of the forest and the nature surrounding the locale and the intoxicating fragrance of the rose petals was sheer poetry in motion. The Ivory rustic walls of the haveli proved to be a great canvas for my vibrant festive silhouettes.
This line is very close to heart as it’s steeped in the opulence and grandeur of India. With an artful interplay of the traditional chikankari, zardozi, resham and badla work and the classic gota patti and intricate mirror work – each piece is a hybrid of the delicate balance between structure and fluidity. I have also incorporated myriad weaves and textures like bandhani, ikat, benarasi, brocade and muls. The soulful line gloried thanks to the arresting colour play – hues of purple and peacock blues clashed with fuchsia, deep wines and ochre yellows. Lehengas, shararas, cholis teamed with net sarees are a tribute to the new-age bride with a strong identity of her own. Ikat skirts, long quilted sherwanis with dhoti salwars, floor-length mul kurtas and cold shoulder velvet blouses – everything spells au courant couture. Think contemporary yet radiating old world charm!
I’m amazed that we were able to accomplish this fine storytelling through our rich clothing. I have always believed that when one embarks on a journey for a noble cause and expects nothing in return, it has Almighty’s blessings. Everything feels right! I can proudly exclaim that this was one of the most moving, evocative shoots of my career and did complete justice to my creativity, thought process and creations. The Cansurvive is a cause very close to my heart and am happy to take it to a new level year after year.