Maheka Mirpuri wears many hats – fashion designer, jewellery designer, fitness enthusiast, themed event planner & designer and a passionate philanthropist. For designer Maheka Mirpuri what started as a passion soon grew to become her profession with the launch of her couture-de-salon, Mumbai’s only “By Appointment” fashion atelier. Maheka Mirpuri fashioned her alcove in the scintillating world of haute couture by creating spectacular, classy and chic women’s wear ensembles. Fashion is something Maheka is passionate about – the most exhilarating way of propagating her experiences, enthusiasm and reverie with others.
She was also awarded the Fit & Fab award by Global Spa magazine for her dedication towards fitness.
Maheka’s charitable foundation MCAN that helps raise funds for the underprivileged fighting head & neck cancer at Tata Memorial Hospital has handed over Rs.6.43 Crores through its annual charity fundraisers in the last 7 years. Celebrities like Anil Kapoor, Boman Irani, Jackie Shroff, Manisha Koirala, Randeep Hooda, Kunal Kapoor, Soha Ali Khan, Vivek Oberoi, John Abraham have endorsed her cause.
Managing to combine elegance and creativity with effortless ease, Maheka’s immaculate designs and her effervescent creations have made her a name to reckon with.
A designer of repute, Maheka Mirpuri excels in beautifying a woman naturally, highlighting her personality on an individual level. Designing for the women of style, Maheka Mirpuri’s ensembles are donned by the crème-de-la-crème of the world. Catering to the astute fashion enthusiasts including Corporates, socialites and celebrities, Maheka has dressed many Bollywood divas too including Sonakshi Sinha, Parineeti Chopra, Madhuri Dixit, Deepika Padukone, Karisma Kapoor, Sridevi, Manisha Koirala, Bipasha Basu, Soha Ali Khan, Prachi Desai, Lara Dutta, Sushmita Sen, Neha Dhupia, Daisy Shah, Sunny Leonne and others.
The designer’s signature is prominent in the silhouettes that are at par with international fashion trends. Maheka defines her lines as being characterized by an attention to detail and to a flexibility of style, which, of course, stems from her style philosophy: classic and feminine. Intricate embroideries being the designer’s mode of expression, are a very important aspect of her design element.
Besides designing spectacular couture ensembles, Maheka has also been instrumental in creating corporate wear for a renowned jewellery brand as well as for the staff of Tata Memorial Hospital, Mumbai.
Carrying forward her creative visions, Maheka also diversified her fashion label into jewellery design. In association with a renowned jewellery brand, the jewellery pieces designed by Maheka are contemporary, one of a kind and in-sync with her clothing line.
Another accomplishment for designer Maheka Mirpuri has been her foray into theatre. The designer was approached by theater maverick Raell Padamsee to design costumes for her mega project ‘Unfaithfully Yours’ wherein Maheka designed the looks for actor Mona Singh.
Maheka Mirpuri has been passionately involved with meaningful causes like raising funds for the Mukti Foundation, pledging her solidarity with the Make-a-wish-foundation, running the Marathon for autistic children, undertaking support for Save the Tiger project, being part of Set Beautiful Free (an NGO that helps build a meaningful life for children of sex workers) and supporting the Terry Fox Foundation’s India chapter.
Plans are afoot to take the eponymous label, which has been a success for over 2 decades, to newer heights through line and brand extension. Headquartered in south Bombay as a “By Appointment Only” couture-de-salon, Maheka is now taking her collection to other cities in India as well as expanding internationally, besides retailing it online.