Maheka Mirpuri wears many hats – fashion designer, jewellery designer, fitness enthusiast, themed event planner & designer and a passionate philanthropist. For designer Maheka Mirpuri what started as a passion soon grew to become her profession with the launch of her couture-de-salon, Mumbai’s only “By Ap-pointment” fashion atelier. Maheka Mirpuri fashioned her alcove in the scintillat-ing world of haute couture by creating spectacular, classy and chic women’s wear ensembles. Fashion is something Maheka is passionate about – the most exhilarating way of propagating her experiences, enthusiasm and reverie with others.
Designing for the women of style, Maheka Mirpuri’s ensembles are donned by the crème-de-la-crème of the world. Catering to the astute fashion enthusiasts including Corporates, social-ites and celebrities, Maheka has dressed many Bollywood divas too including Sonakshi Sinha, Parineeti Chopra, Madhuri Dixit, Deepika Padukone, Karisma Kapoor, Sridevi, Manisha Koirala, Priya Dutt, Bipasha Basu, Soha Ali Khan, Prachi Desai, Lara Dutta, Sushmita Sen, Neha Dhupia, and others.
The designer’s signature is prominent in the silhouettes that are at par with in-ternational fashion trends. Maheka defines her lines as being characterized by an attention to detail and to a flexibility of style, which, of course, stems from her style philosophy: classic and feminine. Intricate embroideries being the de-signer’s mode of expression are a very important aspect of her design element.
Besides designing spectacular couture ensembles, Maheka has also been in-strumental in creating corporate wear for a renowned jewellery brand as well as for the staff of Tata Memorial Hospital, Mumbai.
Carrying forward her creative visions, Maheka also diversified her fashion label into jewellery designing. In association with a renowned jewellery brand, Mahe-ka’s designs are contemporary, one of a kind and in-sync with her clothing line.
Another accomplishment for designer Maheka Mirpuri has been her foray into theatre. The designer was approached by theater maverick Raell Padamsee to design costumes for her mega project ‘Unfaithfully Yours’ wherein Maheka has been assigned the job of designing the looks for actor Mona Singh.
Maheka Mirpuri has been passionately involved with meaningful causes like raising funds for the Mukti Foundation, pledging her solidarity with the Make-a-wish-foundation, running the Marathon for autistic children, undertaking support for Save the Tiger project, being part of Set Beautiful Free an NGO that helps build a meaningful life for children of sex workers and supporting the Terry Fox Foundation’s India chapter. Her charitable foundation MCAN has raised over 3.5 crores through its annual charity fundraisers for the Tata Memorial Hospital in 5 years.
Plans are afoot to take the eponymous label, which has been a success for over 2 decades, to newer heights through line and brand extension. Headquartered in south Bombay as a “By Appointment Only” couture-de-salon, Maheka is now taking her collection to other cities in India as well as expanding internationally, besides retailing it online.
Indian fashion designer Maheka Mirpuri marked her niche in the scintillating world of haute couture by crafting spectacular, classy and chic women’s wear ensembles. As an avant garde designer, she was quick to embrace the digital revolution and created an online presence where you could shop for glamorous wedding wear online, from the comfort of your home. The response from India’s fashion conscious community has been overwhelming and we look forward to your continued support.